From 2016-2018, we served as the Indiana Fever’s agency of record, responsible for planning and executing their advertising campaigns. During our first season, we achieved a 40% increase in single-game ticket sales and a 20% increase in mini-season ticket packages.
The 2016 season coincided with the retirement of franchise star Tamika Catchings and thus, we planned our campaign around that event. We introduced a social media campaign featuring “Polaroid” selfie photo ops around the city, highlighting some of Catchings’s career highlights.
In the 2017 and 2018 seasons, we conceptualized, designed and built the Spin2Win website, a digital data collection opportunity, that let fans “spin” a digital wheel for a chance to win Fever swag.
Across all three seasons, we were responsible for designing print and digital billboards, box office signage, plaza and building signage, magazine and newspaper ads, and pocket schedules, among other projects.