About the Project

Goal: Give Area 55 ticketholders a home base to follow games and events throughout the season

Goal: Attract new Area 55 ticketholders for the following season

What we did: We gave the members of Area 55 a place to call home throughout the season. With an easy-to-use content management system, the Pacers staff was able to post videos and photo galleries in minutes. In addition to the galleries, fans were given multiple engagement points through the integration of Twitter, blogs and stylish downloads.

Benchwarmers is a division of Hunt Creative Group, focusing on the sports and entertainment industries. Learn more at warmbenches.com.


  • Web Design & Development


  • Indiana Pacers
  • Category